Fabulous App Review: What the App Offers and Who It’s Best For

Some days, it may feel like your best intentions evaporate before you’ve finished your morning coffee. You want to drink more water, journal, move more, and get quality sleep, but real life intervenes. The Fabulous app helps you turn those good intentions into automatic habits by guiding you through small steps each day.

This Fabulous app review explores how it works in practice: its features, pricing, usability for people with attention deficit hyperactivity disorder (ADHD), pros and cons, and how it compares with Liven, a self-discovery companion.

Key Learnings

• Fabulous uses challenges, prompts, guided activities, and ritual “journeys” to help habits stick.
• While great for beginners, visual learners, and anyone who likes progress challenges, some may find the animations to be distracting.
• Fabulous is free to download, with limited features available in the free version. Premium unlocks full journeys, coaching, and unlimited routines.
• If you want more daily structure beyond habit prompts, Liven offers a guided plan and programs that complement habit apps.

Fabulous App Habit Tracker Review

Here’s what to expect after downloading and launching the Fabulous app.

Onboarding & First Impressions

The app greets you with a colorful, narrative feel and invites you to take a quick quiz about your habits, including sleep patterns, focus levels, and general feelings about your own health. You’ll also select areas of interest, such as Parenthood, Structure & Organisation, and Financial Habits. 

Fabulous will use your answers to generate a personalized tracking sheet like the one below to help you record your daily habits. It’ll also prompt you to take the next step by choosing a subscription tier.

Fabulous Pricing

The free version of Fabulous provides access to some features, such as daily routine tracking. You’ll need a premium subscription for access to: 

• The complete collection of challenges, journeys, and short sessions
• Customized daily routines and unlimited habits
• Daily coaching
• The online community

Fabulous offers a free trial and various monthly, quarterly, annual, or lifetime payment options. Pricing ranges from $16.99 to $59.99, depending on your subscription plan and any available in-app promotions.
Note: Pricing information is accurate at the time of publication but may change over time. For the most up-to-date details, please visit the official app website.

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The Behavioral Science Behind Fabulous

The Fabulous app was incubated at Duke University’s Center for Advanced Hindsight. Its team includes behavioral economists, psychologists, and data scientists. 

The app’s behavioral-science approach aims to close the “intention-action gap” between what we say we’ll do and what we actually do. It’s a self-regulation technique that helps you follow through on your goals by deciding in advance where, when, and how you’ll take action.

The idea is that successful habit change starts with redesigning your surroundings to trigger new behaviors. In other words, you can set up your space in a way that makes good habits easy and poor habits more difficult (say, rolling out your yoga mat the night before and turning off your phone before bed).

Fabulous App Features & Day-To-Day Experience

• Journey-based habit building: The Fabulous app’s themed, multi-day journeys help you build habits in areas like sleep, focus, exercise, mindfulness, or productivity. You start with one small action when you wake up and gradually layer in others as your confidence grows.
• Routine builder and customization: You can design your own rituals for morning, afternoon, and evening, stacking steps into routines. Research shows that consistently repeating actions in the same context strengthens the automaticity of habits.
• Mind-body check-ins: Daily reflections, mood ratings, and trackers for sleep, water, and gratitude encourage mindfulness and pattern-spotting. This feature helps users connect the dots between daily choices and their influence on energy and focus.
• Coaching and audio sessions: With Fabulous Premium, users can access an on-demand library of audio coaching as well as live coaching.
• Community сircles and challenges: For added motivation, users can join themed challenges or Circles, a global community.

Fabulous App Review: ADHD & Neurodivergence

For Premium users with neurodivergent conditions, such as ADHD, Fabulous offers a coaching library on ADHD topics. The app’s short, concrete tasks might help break down otherwise overwhelming tasks into manageable steps. It may also help alleviate ADHD paralysis, the feeling of being “frozen” in place and not knowing what to do next.

However, some reviewers say the app has too many ads and notifications, as well as a cluttered or overly animated user interface (UI). These features may be distracting for individuals who struggle to maintain focus and productivity.

As we discuss in the article about approaches for better managing adult ADHD, when people struggle to complete tasks, they may feel insecure or even experience low self-esteem. If the app’s interface fuels these feelings of inadequacy or reinforces the sense that success hinges on willpower alone, it risks alienating the very users it aims to help.

Pros and Cons of Fabulous

Pros

• Some users report experiencing a mood lift, increased consistency, and the ability to commit to new lifestyle habits.
• The app’s friendly design feels approachable and non-judgmental.
• The journey format makes “what to do next” clear.
• Its behavioral-science underpinnings (cues, checkboxes, positive reinforcement) align with habit research.
• The Premium tier opens up a comprehensive coaching library, unlimited routines, and other advanced features.

Cons

• The free tier offers only limited options. Most users will need to upgrade to Premium, and you’ll likely see upsell prompts while using the app.
• The visuals and animations may feel too busy for some users.
• The app lacks deep analytics to quantify progress with data over time.

Final Verdict: Should You Download or Subscribe?

Anyone who wants to build a routine and earn small, consistent wins may like the Fabulous app’s structure and gentle, positive guidance. Its science-informed journeys and rituals can make small, repeatable habits feel like second nature over time. For many, that’s enough to jump-start healthier days. 

However, our Fabulous ADHD app review suggests that the app may not be ideal for individuals who are easily distracted. The busy UI and persistent upsells can feel too high-pressure and detract from the user’s goals.

If you want a holistic framework that connects routines with mental and emotional wellness, consider exploring Liven for:

• Personalized programs
• Mood tracking
• Journaling
• 24/7 validation and emotional support via your AI companion
• Daily tasks

Fabulous vs. Liven

Over time, you can discover which changes matter most to you and acquire the tools you need to make them last. For more details, take Liven’s free quiz to begin building your personalized wellbeing management plan. 

References

• Koole, S. L., Jostmann, N. B., Baumann, N. (2023). Chapter Five - From intentions to action: An integrative review of action control theory and research. Advances in Experimental Social Psychology. https://www.sciencedirect.com/science/article/abs/pii/S0065260123000151
• Singh, B., Murphy, A., Maher, C., & Smith, A. E. (2024). Time to Form a Habit: A Systematic Review and Meta-Analysis of Health Behaviour Habit Formation and Its Determinants. Healthcare. https://pmc.ncbi.nlm.nih.gov/articles/PMC11641623/
• Buabang, E. K., Donegan, K. R., Rafei, P., & Gillan, C. M. (2024). Leveraging cognitive neuroscience for making and breaking real-world habits. Trends in Cognitive Sciences. https://www.sciencedirect.com/science/article/pii/S1364661324002663
• ADDA Editorial Team (2025). ADHD Paralysis Is Real: Here Are 8 Ways to Overcome It. https://add.org/adhd-paralysis/
• Trustpilot. (2025). The Fabulous app reviews. Retrieved November 2, 2025. https://www.trustpilot.com/review/thefabulous.co